Hadllah is a premium Saudi abaya brand focused on delivering high-quality abayas with precise detailing and a clear, well-structured shopping experience. We emphasize a unified visual identity for products and organized categories that help customers choose بسهولة, with a professional presentation of images, descriptions, and pricing to support fast, confident purchase decisions.
My role in the project included:
Being a partner in the store and contributing to planning and decision-making for the brand identity and product direction.
Designing the entire store (interface, user experience, section layout, pages, and ease of navigation).
Building the store’s product presentation identity (consistent image style, dimensions, backgrounds, and lighting).
Setting up the category and taxonomy structure and linking it in a way that supports smooth browsing and purchasing.
Improving on-site content presentation (titles, short descriptions, and product details) to increase trust and conversion.
Hadllah is a Saudi abaya brand focused on elegant designs and a refined online shopping experience. As a partner and the store designer, I led the store design, user experience, and product structure, ensuring a cohesive visual identity and an intuitive, trustworthy shopping journey.
